Friday, October 9, 2009

Home Link Optimization

Use "Home" to do anchor text links back to home page, It did not make full use of anchor text for SEO role. Although there is no internal link anchor text of external links less effective, but after all, It will be included in search engine ranking algorithm, because this is the site itself is telling the search engines the site theme.

In particular, some large-scale web sites, tens of thousands or even hundreds of thousands of internal links and the appropriate anchor text keywords on the page rank still has no small effect.

To resolve this contradiction, consider the following several ways.
1) The main navigation section on the site of non-anchor text links with keywords to the home page to do, such as the copyright notice in the name of the site. See the examples of network marketing real exchange website password readers the bottom copyright notice. UCHome the default setting is not the case, the copyright notice next to the name of the site links that I repent.

Paid attention to it you will find that many web sites without affecting the main navigation at the top of the situation, in other places to use keywords with back home.

2) Some people think that the page html code for the first time the link appears the greatest impact, and are usually not even back to the home page the first link is the top left corner of the main navigation, so use "Home", "Home" key words like do anchor text, is that many site layout on the other.

In fact, you can also use the page layout and CSS will be the main navigation links to the page code behind the push to the left navigation or the bottom of the navigation page of the local links to HTML code in front, but on the visual layout is still the main navigation the use of "home" as the anchor text links appear in the upper left corner.

3) If the second approach is more difficult to achieve, but also can optimize the upper left corner of Web site logo using ALT text to include the main page of keywords.

Web site logo should be at its most commonly top-left corner, in the code is also a more front than in the main navigation. Roughly equivalent to the image ALT text text link anchor text effects.
This is some simple methods can optimize the home page link to the appropriate correlation


Friday, October 2, 2009

Back Links and Google Page Rank

The actual relationship between inbound links and Google Page Rank is not well known in the search engine community. All we have are “expert opinions” which may or may not be entirely correct. This article will take a closer look to find out what is really happening.

For SEO, a technical understanding of back links and Google Page Rank is essential to answering common questions asked by non-technical SEO clients, and to gain insights to improve the current SEO strategy. It has been proven many times, however, that Google PR equates to link popularity, and then high popularity means “importance” but does not necessarily equate to “relevance.” This is why we can see low PR sites appearing high in search engine results.

This article is NOT about improving Page Rank to improve rankings. This will not happen anyway. If you're trying to improve your rank in the search engines, look to improve things that are more important than Page Rank (content, conversion rate, links from topical communities, etc).

However, this article will deeply examine the current relationship between the total amount of links pointing to the URL versus its Google Page Rank. As we all know, Google Page Rank has evolved a lot over the years (especially recently), and what we think we know now could be obsolete.

We can only achieve our goal by conducting a scientific study. This means gathering data, analyzing it, and then making conclusions and recommendations. “A single test is worth a thousand of expert opinions.” In this study we will use the Google PR toolbar value (1 to 10), since the real Page Rank, according to Google, is not visible to the public.

The experiment will be aimed at answering the common questions asked concerning Page Rank and back links:

1:What is the current relationship between inbound links and Google Page Rank? How strong is it?

2:How does Google convert inbound links to Google Page Rank as shown in the toolbar?

3:What is the degree of difficulty of each PR climb? For example, how many links are needed to increase from PR 1 to PR 2? Is it the same amount of links we need to climb from PR 9 to PR 10?

4:How can we use this study to improve the quality of a website's back links?

Sunday, September 20, 2009

General SEO tools

The final is very important. Does not give them categories, but these tools have multiple functions, it is worth mentioning.

1. SEO Surf 0.7 (2.6 MB)

It is a powerful software for seo enthusiasts. Its status as QQ in IM software, a multi-functional sofeware, including keyword analysis, SEO website analysis, back link management and search engine analysis. Operating environment: Windows 98 to XP and I.E. 6.0 +.

2. Keyword Crawler 1.1 (424 KB)

Analysising keywords tool. Report page uses high frequency keywords, word density, google pagerank, internal and external back links and broken links. Can generate XML formatted sitemap file. Operating environment: Windows 98/ME/NT4/2Kx/XP.

3. SEO SpyGlass v.2.0.4 (7.8 MB)

Tool for investigating how your competitors achieve high search engine ranking. Can display the number of back links, URL addresses, PageRank, Alexa level,IP of the backlink, Web site history, the source of back links, keyword density and so on. Business Edition software had more detailed features. To use the software,requires java runtime environment to support and registration email. Operating environment: Windows 98 + and Unix/Linux/MacOSX

Excellent SEO Tool-Check Link Popularity

Over the past few years, many other procedures are not satisfactory. At least half a dozen of the navigation procedure is not well used or not supported to run no longer for free, The following products are the best two products.

1. Indexa 2.0 (115 KB)

Popularity program in Java website, showing google page level, records back links on the volume and number of pages of Google, Yahoo, MSN, Altavista and AlltheWeb . It only analyze 4 urls and two search engines. Operating environment: Windows 98/ME/XP/2000/2003/Unix/Linux/MacOSX..


2. Link Popularity Check 3.0.3 (941 KB)

Check how many sites link to you, and find out your opponent's name in five major search engines. Operating environment: Windows XP/Me/NT4/2000/98/95.

3. BackLinks Master 1.5 (1.3 MB)

To identify those sites link to you,analyze whether it is a direct link and keywords of anchor text. Operating environment: Windows 98/ME/XP/2000.

Excellent SEO Tool-Link Checker

A free link checker where are all gone? Apparently, they went offline, or be considered as a shareware. The following three kinds of products, CheckWeb may be the best.


1. CheckWeb 1.23 (74 KB)

A small and powerful link analytical tool. It can viewed online and offline HTML pages, and report the error links, and page size information. Run Environment: Windows 95, and all of the above versions.

2. Mihov Link Checker 0.5 (250 KB)

Check multiple links on a Web site and local web pages. Report the status of links, such as a blank page, error page,prohibited to access or no access. Link can be hidden in a text file, just click the page ,it will automatically pop up. Operating environment: Windows 95/98/ME/NT/2000/XP.

3. SiteLinkChecker 1.0 (480 KB)

Check website broken links, easy to use. Easy to lock broken links and the links of syntax errors, and report the status of each link. Operating environment: Windows 2000/XP/2003.

Excellent SEO Tool-META Tag Generator

1.BHead 4.1.1 (1.0 MB)

advanced meta tag generator, you can create a complete title areas, including CSS Style Sheets. Generates all the code is being popular meta tags, you can create a special label; leads to the keywords and description of file; the ability to edit color style tables and check the spelling, replace the search, syntax convex embedding functions. Operating environment: Windows 9x/NT/ME/2K.

2. Metty Meta Tag Maker 1.31 (2.5 MB)

It can create 33 meta tags at the same time, so that search engines easily to index your site. it is easy to use,it do not require any base knowledge of meta tag. Operating environment: Windows 95/98/ME/2000/XP.

3. Search Engine Buddy 1.0 (2.7 MB)

whether online or offline web pages can be analyzed their meta tags and web content, create the best meta tags, according to require to create relevant of web content, analyzing ranking algorithms of the large search engine . Operating environment: Windows 9x/2000/NT.

4. MetaWizard 1.2a (617 KB)

simple basic meta tag creation tool,to establish a basic meta mags for your web.

Saturday, September 19, 2009

Excellent Seo Tools-Rank Tool

1.Rank Tracker 1.4.2 (5.0 MB)

An effective tool for checking keyword ranking, using the google, Yahoo and MSN's search engine results. Key words can be created with unlimited, and has been tracking dynamics and development. If necessary, also supports the Google and Yahoo API login system. For Windows 98/Me/NT/2000/XP/Mac/Linux. Java Runtime Environment (JRE) version to version 1.4.

2.WebCEO 6.5 (22 MB)

Powerfull search engine optimization process ,it can provided more information than search engine rankings even more. This software is free. While a lot of time and effort to learn how to use, but it works well. For Windows NT4/2000/XP.

3.PaRaMeter 1.2 (1.0 MB)

It can check and supervise the most of google PageRank. you can easily see its PageRank as long as you open the website. For Windows 9X/2000/XP.

4.M6.net PageRank Checker (515 KB)

A small tools for checking google pageRank . For Windows 98/ME/NT/XP/2000.

Excellent Seo Tools-Sitemap tool

1.eXactMapper Lite 1.2 (1.1 MB)

http://www.exacttrend.com/eXactMapperL/index.html Automatically create a professional web sitemap. To provide three different types customizable html/dhtml sitemap for user, including a UL list, static tree and index page. For Windows 95/98/ME/NT/2000.

2.SiteMapBuilder.NET 1.5 (1.4 MB)

http://www.sitemapbuilder.net/download.aspx It can create google XML sitemap or site-map-based text by itsself, and check out the URL wrong. For Windows XP/2000/2003. NET Framework needs to support.

3.Sitemap Creator (783 KB)

http://www.konradp.com/products/sitemap_creator/ Directory structure will be transported to the html file created and then the sitemap will be created. Do not need to visit the online website. Applies to all versions of Windows.

4.Sitemap 4 traffic (360 KB)

http://www.hits4free.net/download.php it can create a google and html sitemap, check broken links, support for Web site files. For Windows 2000/XP/2003/Vista. Net Framework 1.1 version or later was required and Internet Explorer 6 + support. Very good program may cause malfunction.

Excellent seo tools-Keywords Tool

1.Good Keywords v2.01 (598KB)

http://www.goodkeywords.com/products/gkw/ To find the best keywords for your web pages. Features: keyword suggestions, compile or create keyword or keyword phrases, checking spelling errors , determine website link popularity and so on. For Windows 95/98 2000/NT/XP.

2.Golden Phrases 1.0.3 (391KB)

http://www.irnis.net/ Analytical utility. Check the specified log file, search the key words that visitors searched on your website. Regardless of any phrases, it just be searched, it can be worked out the times were searched, determine a location of your site. Its unique "transparent value" technology also can help you to find the unused keyword. For Windows 95/98/Me/NT / 2000/XP/2003.

3.PPC Keyword Generator (1.1 MB)

http://www.highdots.com/ppc-keyword-generator/ A powerful keyword phrase Switch / generators. it can found more than 100 keywords phrases within a few seconds,automatically remove the copy keyword phrases, for pay per click keyword phrase,website,input and output are done in detail. Applies to all versions of Windows 98 and above.

4.Hixus Keyword Inventor 1.0 (679 KB)

http://www.hixus.com/keywordinventor.html Search engine optimization tools.To carry out preliminary analysis for keyword popularity of Overture Keyword Suggestion tool, accelerate the speed of the search for popular keywords. For Windows 98/ME/NT4.x/XP/2003.

5.e3KWD Check 2.5b (920 KB)

http://www.e3internet.com/keyword-analysis-tool/ Small and fast search engine optimization tools. Analysis the keyword density on documents, through a fixed address bar recovery and analysis online documentation. For Windows 95/98/2000/NT/ME/XP.

6.Get Keywords 1.0 (289 KB)

http://www.altarsoft.com/get_keywords.shtml This is a small application,Find the keywords of memory and used the keywords to optimized pages, Features: Automatic search words, add or remove keywords, create web pages and preview web. For all versions of Windows 98 and above.

7.Keyword Digger 1.0 (50 KB)

http://www.keyworddigger.com/ Last month, a newly developed a simple tool for people search keywords in the Overture. It can calculate the times of keywords were searched.

8.AnalogX Keyword Extractor v1.03 (214 KB)

http://www.analogx.com/contents/download/network/keyex.htm Find out the keywords of web, and then according to their usage and location to classification and indexing. Once indexed, you can adjust the search engine specific rate factors and keyword criteria to make the search engine give the best evaluation. Although the program is old, but it is very practical. For Windows 95/98/2000/NT/XP.

Thursday, September 17, 2009

The Time Factor For Link Construction

Link building is always the topic of SEO, and most SEO topics are hardly to say clearness, because essentially the principles of SEO is relative, there is no absolute truth.

As for a good external links, of course, first of all is to see the content. Only from related sites and links to related pages to the greatest effect on their rankings. Good links with the overall quality of the other site, anchor text, link appears location.

To form a healthy external links , the key is to grasp a degree. Of course, a healthy link has a good effect on the ranking,the greatest problem is which your external links are all "good" , perhaps you should pay more attention to it , because in a natural situation, you can not control which sites link to you.

What situation will we have all of the links are good links? as usually,Website owners full control it , for example, are all friendship links, or their own sites.

In addition to the related links, decentralized nature, there is a factor is the link time. It is divided into two parts, one linked freshness, second is link age.

In the historical data affect the ranking of a patent , It is mentioned that the freshnessof link will affect the ranking . Changes in data over time, perhaps will be recorded by Google, and each time changes could affect the freshness of the link.

Another is the age of the link , and that this can not be cheating, can not be imitated.

That is why the old site will be more a power of the reasons, the old site to attract more links to older, not any way to cheat.

Latest Trading Link Service

Over the past year, Google punishment for the link sale heavier and heavier, much hated posture. Recent often heard that people complain about SEO in the industry because of the sale of links, the site's ranking disappear.

With PR and links as the cornerstone of Google's ranking algorithm is carried, we can say that this is Google itself open Pandora's box. As long as the external links is an important factor in SEO, someone trading links, just doing more and more concealed.

A few days ago, a famous link saler called TLA Just provider inLinks services, a new type of link to the sale of services, it is characterized by trading links are added to the blog in the body. TLA has provided links for some year , mainly a blog link. But there has been a link to buy through the TLA are in the blog sidebar location, such as links and the text easier to distinguish.

Even if the sidebar links is not expensive as paid links, their effectiveness is not as the body of the link. Search engine is easy to know the side bar, navigation bar, web links at the bottom of the export of such places is often advertising, exchange links, paid links, etc. Therefore, the voting power is inferior to body of the page link.

inLinks tried to solve this problem, the sale of links to the text in the blog posts, and other non-paid links to be no different. This is probablymake Google increase the difficulty to identification the paid links, no wonder Matt Cutts once said that under the U.S. advertising laws, paid links should be classified as advertising, but ads must be clearly marked as advertising. Do not like this distinction between ordinary link and paid link may violate advertising laws.

This is somewhat an exaggeration. Matt Cutts is estimated to identify the organization to find a way to do such links.

As Before said, almost impossible to accurately identify paid links. On the other hand, the search engine intelligence can not be overlooked, link trading and how the results of Google's game is hard to say.

Website Health Check

Why a web site has no high ranking does not see them through these methods. But the website ranking can not find, or suspected of being punished, you can see some clues through these steps.


First look at Domain Whois Information


Note that the first domain registration time, the middle of a registered person does not change hands, the Whois tool can also display the type used by the host.


If the domain registration just a few months, in the Google rankings do not increase is normal.


Check your site DNS settings are correct


I have found that many of China's server settings, of course, this is not necessarily affect the ranking, but some technical issues that may affect the server search engines crawl the Web page.

Check the site IP address whether other sites also own it.


Can use this tool to check the reverse IP randomly pick a few domain, look at the Google, Yahoo, Baidu's Indexed. If these sites have included issues that may indicate the IP has been a problem.

Check with Yahoo's web link

With Yahoo! Explorer checks, if the reverse link, there are a large number of significant forum, blog, guestbook spam links, this is not a good sign.


Check Indexed

In Google, Yahoo, Baidu check the web page contains the situation, whether there is a large number of supplementary materials.


Web site home page and several pages of an intuitive sense of the main sections


This may be more based on experience. For example page is at the bottom of a large number of friendship links, the Link If you happen to be in the same IP address even more shows a problem.

For another example, the length of page title, is not the browser displays the title bar no end? This is the accumulation of many people's favorite place of key words, in general, 20 to 30 words had been sufficient.


Look at the description tag, keyword tag whether there is a tendency to accumulate?

Static site structure and URLs

There are many websites with a URL, a lot of question marks, but in wondering why the Indexed conditions are not good

Conversion Rate Optimization - The Look

There are no rules to website design (usability guruseat me), but there are a few accepted standards. Here are some of the basics to follow:

Colors suited for the target market. Aggressive bright colors will work for teenagers but get a questionable response from IT professionals
.

Keep navigation classic. Top + right/left navigation menus is a classic layout that has proved to be effective over many years.

Contact links in the upper corner and on the footer.

The point is to make navigation seamless, so test a few ideas.

Optimizing Conversion Paths

A conversion path is a series of steps visitors take on their way to a sale (think of a checkout). Many websites lose potential customers in that path, so it requires optimization. Analytics software offer sales funnel tracking so you can see how many customers are lost in the process and on what pages.

Conversion path optimization is purely a testing discipline. For example, to find out whether a long, one page form outperforms short forms that are spread over several pages, you must test both for equal periods of time and then measure results. Google offers free software that lets you run A/B tests and multivariate tests. All you have to do is paste some code into the pages, specify changes and let the test run for a few weeks. Come back and select the page with the best performance.

Once you hit an improvement, analyze further and test other aspects of the conversion process.
Testing

It costs nothing to test on the web. You can experiment with different headlines, button colors, calls to action, copy, images, layouts, navigation, designs, landing pages etc. Sometimes small changes such as button placements or call to action phrases can double and triple conversion rates, so test everything thoroughly.

Conversion Rate Optimization - Finding a Performance Gap

Industries have unfulfilled needs known as performance gaps. You can enter and virtually monopolize those gaps with a USP through automatic association. Whenever customers/companies run into the gap, a powerful USP make them remember your name. For example, M&Ms: "The milk chocolate melts in your mouth, not in your hand"

Once you create unique selling
proposition, incorporate it into your brand in all advertisements, copy, packages, brochures, flyers, signs, letters, postcards, and so forth. Let the world know.
Planning a Website Redesign

Future Now Inc devised a system of conversion optimization they call Persuasion Architecture. They wrote a book on this methodology and it proved effective for dozens of million-dollar websites and hundreds of small companies
. The Persuasion Architecture methodology involves planning, from the earliest stages of marketing campaign to execution, and consistent improvement through testing.

Their website architectureplanning
stage consists of several elements:

Points of resolution - Depending on where they are in the buying decision process, your customers need answers to specific questions before they can make a decision. You must help them resolve these questions before you can proceed with the sale. Points of resolution are the hyperlinks that answer the customers’ questions. A customer is never required to click on a point of resolution to move through the sales process; these links simply let customers collect the information they need to feel confident making a decision.

Resolving doors - With resolving doors you can offer your customer the opportunity to ask another question, and you always offer a way for your customer to return to the sales process.
Calls to action.

I highly recommend their book Waiting for Your Cat to Bark if you want to learn this in depth.

Next: The Look >>

Conversion Rate Optimization - Unique Selling Proposition

A unique selling proposition is what makes your brand stand out from the competition. A USP is a short, easy-to-remember sentence that punches your biggest benefit at customers and makes them instantaneously remember you. For example, Avis is “We’re number two, we try harder.”


The USP must be so compelling and so benefit-oriented that it alone can sell your products or services. It must stick in customers’ minds and make them say “yes… that company” or “bingo.”
Creating a Unique Selling Proposition


Creating a USP is tough work and requires at least one full day of undivided commitment. Large companies spend millions on USP development, thus one day is a relatively small investment.

First shut off all distraction and concentrate on the task. Start by writing all the features of your products/services. Then write all the benefits that you can think of that those products/services deliver. Line them up one after another.

The take each feature/benefit separately and ask yourself a question: “So what?” Then write an answer. Look at the answer and ask “So what?” one more time. Write down the answer. Look at the answer again and ask “So what?” and write it down. Go on until you cannot ask “So what?” and then switch to the next benefit/feature.

For example:

Our software helps small businesses automate accounting. - So what?

You spend less time on accounting./You spend less money on accounting. - So what?

You can use the extra time to grow your business./You can invest extra money in your business. - So what?

As you go on answering the “So what?” question, stay relevant to the topic. It’s very easy to drift away and end each series of answers with hyped, irrelevant benefits. In the example of accounting software
we could go further:

You can use extra time to grow your business./You can invest extra money in your business. - So what?

As you spend more time and money on your business, you’re following the dream.

The “Spend more time and money on your dream” tagline sounds fishy for accounting automation software. Know when it’s time to stop and move on to the next benefit.

As you repeat this process for all features/benefits, you will find many good reasons for doing business with you. Select the best ones and think of a way of transforming them into a unique selling proposition. From the example above we can form a pretty good UPS: “Less time and money on accounting. More time and money on your business”


Next: Finding a Performance Gap >>

Conversion Rate Optimization (SEO)

Most websites convert only a fraction of visitors into customers. According to Clickz, the average online conversion rate is around 2.3%, with the highest at approximately 9% (only a few websites go over the 10%-15% mark). In this article we focus on conversion rate optimization techniques and touch on the following topics: demographics, psychographics, unique selling proposition, performance gaps, website redesign, persuasion architecture, testing and conversion paths.

Knowing Your Customer

To sell better you must know your customers better.

Demographics:

Are your customers mostly females or males? Males tend to be highly logical and reason their decision with concrete facts. Women tend to be more emotional and rely on feelings for decisions, thus to influence males better your must have concrete facts and to influence females you must affect emotions.

What is their income/occupation? Obviously, the more your customers make the more you can charge them, especially if you’re in a position to command a higher price (think SONY vs unknown brand).

Education? Are they very intelligent?

Age?

Location?

Psychographics:

What are their personalities? Myers Briggs devised a psychological tool called the Myers Briggs Type Indicator, with 4 main character types and 16 different personalities. These 16 personalities constitute the dominant human operating systems, each one with unique preferences for relationships, decision making, work etc. Knowing all personality types and predicting their responses takes a few years of study and practice, so start off with the four basic characters.Wikipedia describes them, and you can also find out morehere.

Customer Goals:

What do your customers want to achieve? If you don’t know what your customers want, how can you offer solutions?

What problem do they want to fix?

Other Questions:

What benefits are important to your customers? Knowing benefits allows you to advertise those benefits and spike interest in your prospects. Sometimes benefits can be below the surface and require some analysis. For example a person looking to lose weight wants to look good, but why? Perhaps to improve their ability to attract to potential partners.

What questions do your customers often ask? By knowing the questions your customer ask, you can address them right in the website copy or in the FAQ section. I found that having answers directly in the copy works better than putting them in the FAQ.

What are your customers' objections? People are going to naturally resist your product and look for justifications to disqualify it. Some of these may include a lower price offered by competitors, quality concerns, shipping, returns, etc. Bring up objections yourself, admit them and offer responses in order to disarm the customer.

What are their main frustrations with the problem or other products? If customers are frustrated with a competitor’s service, quality or other factors, use these points to upsell your offer.
What are your guarantees? Sometimes an unconditional 100% refund guarantee is required to make the sale (depending on the product). If you offer services, things get more complex, but direct referral to past and present clients work well.


Next: Unique Selling Proposition - USP >>

SEO Tools And SEO Automation

To do search engine optimization , a bottleneck is automated, so far the majority SEO of websites is manual .

Some SEO tools can supplement, but no way to replace the manual operation. I divided SEO tools into four categories. Strictly speaking, only the former two categories can be regarded as a true SEO tool, but the latter two have also been discussed a lot, throw together with speech.

SEO Information Query Tool

Included online tools and the software you can downloaded, primarily query some SEO-related information, such as the PR value, keyword density, keyword ranking, the number of backlinks.

These SEO query tool for optimizing your site for the preliminary work is indispensable, there is a good blog has done a very good summary.

Google on their website clearly shows that they do not like the query software. But as long as you Do not too much to get else's server down, it should be no great problem.

Web site diagnostic tools

Few such tools, and now commonly is Webposition Gold, It will be automatically analyzes the difference between web pages and the top page of Rank, and then given optimization tips. However, such tools is still immature.

Google named that does not welcome the use of Webposition Gold. And because search engine ranking algorithm of the complexity and variability of such software, the recommendations are given only as a reference. If you have already mastered the basic skills of optimization can be cross-checked.

Content Generator

For example, for a given keywords automatically generated Web content. It is conceivable that this method generated content are all nonsense, is search engines do not like doorway pages.

Some software is automatically crawl search engine results or other content on the site, crawl over the top on their own websites. But potential copyright issues, there may be copied content.

Link generation software

Is mainly a message to this forum mass blog comment, this software is currently very popular, but I still do not recommend you use it. While a good grasp of the time, would not necessarily be regarded as cheating, but the search engines, especially Google, is now a judge of this spam is already very good, or at least will reduce such link to the low rate , or even lower zero.
More serious cases it may be that a certain degree of punishment. Of course, such punishment must be very careful, otherwise vital competitor was too easy.

Basically, the first two categories can be seen that the software can not solve the issue of SEO automation, the latter two kinds of software can greatly reduce the workload, but it is not recommended to use the SEO methods. Before the appearance of the better software, SEO automation is still a no solution problem.

Wednesday, September 16, 2009

Tips for beginners: how to start?

I think this is a post worth made sticky, so that all beginners see it first when they enter this category: tips for all those who are new in making money online! Things you would have wanted to know from the beginning, instead of making (big) mistakes, that would reflect later...

And I would begin with the fact that it ain't easy: it's just like any other normal job. The ones who choose working from home because they think it's easier, should rethink their decision, cause it's not. Not everyone has success. In order to win enough money, you must have patience for a long time, and work very hard.

There are many things you will have to learn by yourself: begin with documenting about the main things you will use further. What kind of making money programs exists, how do they work, which ones will suit you better? What risks exist? Plan how much time you will have for your business and how much money you could invest, how much money you will get back and how fast - try calculating the minimum, and the maximum you could win every month - but be realistic!

If you don't know how to Google search for stuff and how to inform yourself as best as it can on certain things, then don't even try entering this domain! You won't have anyone to help you whenever you need, and to answer your questions, you will have to be alone! Don't count on anyone else, try and do everything yourself, as it's better to depend on as few as possible.

Try thinking in time perspective... Will you have enough time to do what you want to do? Can you expand in the future, starting from what you do now? Do you have something new / original or better to offer, so that others will be interested more in your services?

Be VERY careful where you enter your credit account details!

NEVER spam, never annoy others with commercial messages, never offer something you won't be able to offer.

Never try and make money with illegal stuff. It's not like in the movies, it's not funny at all... all chances are you will get caught.

I'll be back with other ideas as soon ... until then, feel free to come with other advices!

Many Ways To Make Money Online

There are many ways to try and earn money,the problem is finding the right ones for you.I'll enumerate some for you :

-The ones you maybe known and several more (paid to click,paid to read,paid to surf,paid to complete offers,paid to selling) have a stronger rather than actually doing those things.And that is exactly what you said,referrals.If you have an entrepreneur attitude and you are determined to get people work for you,there are many ways to get them under you.Making a website in which you explain the full works of the prospect,showing tips and tricks,and promising support for your referrals,helping them how ever you can.You can start activating in related forums and communities,and putting your links in the signature.Publicity is the key!

After you get more than a handful of referrals,you can go even further,you can start sharing a percent of your profits with them,since you get a peace out from everyone,you can start giving them from 10% to 50% of your profits to them just for being your referrals.That is a very big incentive for people to join you.

-Make a website,blog.The best thing you can do here is making the site on a specific subject.Write a ton of content and always keep your site updated.Remember to keep the site easy to use (user friendly design).Put ads on your site (AdSense,Bidvertizer,etc) and make your users/readers generate the earnings for you.

-Write! There are many sites that pay you to write reviews,articles.Every one pays differently,some pay in profit sharing from ad clicks in your article page,some pay for the article itself,and some offer your articles for other companies.For start try Helium,Constant Content,Associated Content,MyLot,Writing Up..

-Are you an expert in something?There are a lot of serious sites that pay you for your expert opinion ,in writing or in video/audio.And they pay quite well,all you have to do is being good at something.The best paying site is guide.about.com ,they pay a minimum 700$ a month ,most of the guides earn much more.But they are very strict about the level of expertize of a guide.Of course there are many more sites that don't require very high rated aptitudes.

There are so many ways I wouldn't have enough time in a day to explain them all.As I told you the main thing is to find the ones best suited for.I wish you best of luck in your quests.

Tips For SEO-Only Personal Opinion

Let's make a list containing some tips and tricks for improving a site's optimization for search engines.
It is important to have a well optimized site if you want to have success with it.


The better the SEO - the better the traffic :D

1. Use the keywords as much as you can, but do not exaggerate. Google doesn't like that, if you exaggerate in this you might be seen as a spammer.

2. Use the meta tag and keywords tag wisely. Write a nice description using the main keywords and include the important keywords in the tags.

The following are some Good idea.Lets see:

-Use a 2%-6% keyword density in your content,never overdue it too much,Google doesn't seem to like keyword spam.

-Include keywords in title,headers and middle paragraphs.

-Always use the keywords best suited for your site,do not put non relevant keywords or meta tags to your content.

-make sure your pages are interconnected with back links to one another.Try also making a site map.

-Use S.E.O friendly software for your site.

-Instead of using common keywords that are fought upon by everyone,use catchy phrases that suit your site and that are often used in search engines.

-Have a lot of content on your site.The more pages and words the better.

-Promote the site to similar ones so that you get back relevant visitors.

-When you bookmark the site to directories and networks use your keyword site description in the anchor text.

-Buy ads and increase your traffic count and page views.

I can't think or more right now,I'm not really a S.E.O expert.Hope this helps.Remember,content is everything.

How To Maintain and Develop Your Website

CONTENT:

The more tightly focused the theme of your website is, the more chance you have of getting it noticed and making it a success.

By keeping the content fresh and interesting, you greatly improve the chances of your visitors returning to your site and wanting to link to you.The content must be keyword rich because search engines use robots or spiders that will crawl your website and measure the use of your keywords .

PROMOTION:

Having a great site is not good enough! You have to work on promoting your site so that enough targeted traffic visits your site to make it profitable.

You can submit your site to the main search engines and wait for them to visit your site and add it to their index.

You can get other relevant websites to link to you.

You can write articles relating to the subject of your site and submit these to article directories, remembering to add a link to your website in the article content and authors biography box.

You can post to forums relating to the subject of your website and add a link to your site in your signature.

You can add a link to your website in the signature of all the emails you send out.

By doing some research on the internet, you will also find many other ways to promote you website.

Meta Tags:

Write title name of your site, description of your site, keywords, etc. Use them on your mini site.

LINK:

Alwayas notice that your links are active.

Ten Kinds of Profit Model Of The website

The website have some make money models,I summaried it about ten types as below:

Model 1: Online Advertising.
Model 2: download ring, MMS, SMS sending, e-magazine subscriptions and other telecommunications value-added service.
Model 3: selling products through the web site.
Model 4: Registered membership fees, Get the membership fees by providing differentiated services to members.
Model 5: online game operator, virtual equipment and props sale.
Model 6: Search bizs, product investment, classified sites and information integration, pay for recommendation and pumped into a profit.
Model 7: advertising intermediary.
Model 8: Enterprise Information Service.
Model 9: web2.0 sites have been purchased by big company.
Model 10: cheating tricks ,Get the profit by cheating.

above first to nineth items are legal ways to make money, but tenth is illegal. What is solo owners, home office, you can easily click to make money and so on, Of course, the so-called making a profit can just be a fool fool fool's money.

Profit model is not fixed, only the successful and unsuccessful distinction. The real network, there are all variety of profit model, as well as a number of profit model combination. To sum up, the site in fact nothing more than profit, selling products or selling services or a combination of both, the distinction is likely to be selling someone else may be selling their own.

Tuesday, September 15, 2009

Abroad Traffic Exchange Sites

there are some good Traffic exchange sites as below:

Traffic G - http://trafficg.com/
Traffic Syndicate 25 - http://www.ts25.com/
Start Xchange - http://www.startxchange.com/
Traffic Pods - http://trafficpods.com/
Webmaster Quest - http://webmasterquest.com/
Hit Pulse - http://www.hitpulse.com/
123 Clicks - http://123clicks.com/
No More Clicking - http://nomoreclicking.com/
Real Hitz 4 U - http://www.realhitz4u.com/
Traffic Hoopla - http://traffichoopla.com/
Savvy Clicks - http://www.savvyclicks.com/

if you want to get vast traffic for your site,you can do a try,
those sites maybe give your big surprise.

Use Dating platform To Get high-traffic

A success person in the real world, generally experience the following stages: working stage, the shop stage, the company's stage, very few people came out from the campus directly start the shop, and even fewer people came out from the campus directly open the company of own . Generally;a person start from the beginning to the success and the generally go through three years time.

Internet business is divided into three phases, the first phase is advertising pages for the stage, the second stage is product sales stage, the third stage is the formal station stage.

The first stage, the site's main profit is the flow of propaganda by owners consume advertising revenue-generating station, the main representative is the garbage station using advertising alliances to profit.

The second stage, the website main profit is purchased by the network traffic to promote their products or services profit. The main representative is the product bid advertising platform to profitable use.

The third stage, the website is a regular point of sustainable development. The main representative is the current number of large and medium sized websites.

This three-stage the vast majority of the network of people go through three phases will normally come from the first phase of the third stage, it takes 3 ~ 5 years.

On the network, traffic into the form of money, called profitable terminal, the terminal profitable popular understanding that web page.

Website Revenue = Traffic * S * Single bid rate of profit - cost (network revenue universal formula)

In the first phase, the major Union advertising commission nearly unchanged (single return), while advertising click-through rate will remain basically unchanged (bid rate), so I decided the first phase of the factor is the level of income traffic factor. So, how high revenues in the first stage, the key is to look at how to acquire skills in a high traffic one day be able to get much traffic. In the first phase, under normal circumstances, every 1000 IP, income 2 ~ 50.

The first phase of the terminal, which is mainly advertising network advertising, there is click on the ads, the software download advertising, your mobile phone advertising, member registration advertising, more well-known advertising Union GOOGLE ad network, Baidu advertising alliance, Sogou Advertising Alliance Yahoo Ad Alliance. Click on the ads clicks ratio is usually 5%, click on basically the same price, so in order to obtain high-income, we should go out more information flow, following the introduction of a high-flow techniques:

The first phase of the traffic, 90% of the traffic are male, that is, Go to the garbage station visitors, the vast majority are male, the network is an important theme is making friends, the Chinese way of making friends through the number of stations can be seen out, one after another the emergence of a more than one can be money-burning, receives VC investment, there are also many companies. Men are the main access point groups of friends, the men stand on the main purpose of dating is to find beautiful, so if we can create beauty out of a large number of ID, then it will get huge traffic. To reach the advertising page for our profit. The first phase of the network is characterized by opportunistic way to get around traffic, which is the characteristics of the network, from the major stations of the Way, alike.

SEO-Tips For Getting Backlinks

If you want traffic for your site you need to get backlinks. Link building will be the most important thing you do as part of the optimization of your site. If you read the last part of this series you should have a better idea of what you want to look for in a backlink. Knowing what to look for is one thing, but I’m sure you want to know where to look. As promised here are some tips for where you can get backlinks for your site.

Once again I’m going to start with the idea of providing good content on your site. Content that people naturally want to link to should be the backbone of any link building you do. Naturally links are also the best and easiest kind since other than providing the content you won’t need to do anything for the link itself. While it won’t happen overnight this is ultimately going to be the way to get more backlinks for your web pages and give you the edge over the competition. Before people can start linking to you naturally they will need to know you exist of course so getting a few backlinks on your own is still where you want to start.
Directories

You probably know about the Yahoo directory and the DMOZ, but what’s after that? Actually there are tons of directories and more seem to be springing up every day. Not all are going to be great directories, but most are relatively easy to submit your site to. Some of the larger directories like the aforementioned Yahoo and DMOZ can provide great links to your site, but some will charge for the listing like Yahoo and some will be difficult to get into like the DMOZ. Not to worry. No one link no matter how good it is will make or break your site. Decide if it’s worth the expense for the Yahoo link and submit to DMOZ and move on to the next directory.

Niche directories on the topic of your site will typically be better than general directories so those are what you ideally should be looking for. Niche directories should contain categories that are about your site. You can find directories easily enough by searching for them. Pick your favorite search engine and try some of the following searches:

* “your keyword” + directory
* “your keyword” + “add url”
* “your keyword” + “add site”
* “your keyword” + “submit url”
* “your keyword” + “submit site”

You can play around with different ways to say “add url” and even vary your keywords. You can even try the same searches at different search engines. Some of the results returned will be pay directories, but often many will be free. This isn’t going to be a fast or easy way to get links. It will take time to perform the searches and check the results pages to find the form on the site. And you still need to submit the form as well. It can be very tedious so my advice is to do this a little at a time. I like to spend an hour or two during the week searching and another hour or two submitting. Set a goal for yourself like 10 or 20 submissions a week and just keep at it. It will take awhile to build links this way, but in general your site wil be accepted. Also keep an eye out for people publishing lists of directories in forums.
Forums

Speaking of forums they can be a very easy way to get backlinks for your site. Many forums will allow you to post links in your forum signature and once you do every time you post you’ll have another backlink. The idea though isn’t to just randomly submit nonsense posts just to get your link there. Forum moderators may easily delete your post unless it provides some worth to the forum. What you want to do is find a few forums about your particular topic and become part of the community. Ask and answer questions as a way to network with other people in your industry. If your posts are good you’ll most likely get traffic from other forum members and visitors when they click on your signature and possibly even make some valuable contacts.

Spend a few hours a week checking out the forums you join and making a few posts. The links will add up fast. Google probably won’t count every link or at least won’t count them all equally. They tend to give you credit for the first few links they find on a site and then reduce the weight of the others. Yahoo and MSN seem to like this kind of linking more.
Blog Comments

Similar to forums posting is commenting on blogs. Find some blogs you like and that are in your industry. Whenever you see a post there that interests you add a comment. Many blogs will ask for a URL to your site or blog and your name will become a backlink. Even better is if you have a blog of your own you can mention another blog in your posts and if the blog owner has trackbacks turned on an excerpt from your post will appear as a comment. many blogs also provide a blog roll which is just a list of links to other related blogs. Get to know some of your fellow bloggers by posting comments and you’ll possibly find your blog on their blogroll.
Competitor Backlinks

In the same way you found directories you can find another source of backlinks through searching. Search for the backlinks of some of your competitors and see if any of those sites will link to yours. Start by searching for one of your keywords and then do a backlink search on the sites that show up on the first page. You already know those sites do well for the keywords you want to rank for and now you can find out some of the links that helped them get there. They mostly likely have a lot of backlinks and probably even some high quality links as well. And you already know those sites are willing to give out links. Just as with directory searching this method of getting backlinks can be tedious and time consuming. It can also be an excellent way of finding links.
Article Submissions

If you like to write, article submissions can be a quick way to get a lot of backlinks for your site. Most article submission sites will let you write a brief bio in which you can add a link or two back to your site. You can also add links where appropriate directly in the content of the article, but make sure it’s not too many. After you submit your article other webmasters will download it and add it to their sites along with your links. The better the article the more times it will get downloaded and find it’s way on another site.

Add A site to Search engine

Submit website to search engines is of course, here are some addresses you provide free tool, allows you to put your website on search engines, the keywords that your site must Included:

http://www.google.com/addurl/?continue=/addurl
http://altavista.digital.com/av/content/addurl
Yahoo! - How to Suggest Your Site
lycols.com
Submit Website, URL Submission Search Engine, Website URL Submission, Submit Website to Search Engine, Search Engine Submission Add URL, Submission of Sites - 123World.com
AddPro.com - Free Search Engine Submission
Ink Cartridges - Printer Inkjet Epson Lexmark HP: Add/Submit a resource
Submit websites Register site URLAdd sites to Yellow Pages SH Search Engine Directories
Free Web Page Search Engine Submission
Dream Submit Listing: Url promotions Add websites 2 Search Engines with a Smile
Contact Information : Desktop Consulting Service, San Antonio, Texas
Submit a Site to the Open Directory
Add Your URL: ExactSeek.com
Submit a website to GO Mid Wales
http://www.galapagoscruise.com.ec/in...submit-website
http://www.pubsub.com/createsub_alltopic.php
PortalBoost Suggest A Link
Free search engine submission services-Quickregister.net-Search Engine Optimization (SEO) Marketing Firm & Placement Company.
Submit Website
Free Web Submission: Free Search Engine Submission and Site Promotion
MediaChannel Submit Website
http://home.hamptonroads.com/webguide/linksubmit.cfm
https://www.ineedhits.com/
Scirus - for scientific information
Industry Links
Free Website URL Submission - Submit Google, Yahoo, MSN
http://www.submitawebsite.com/
Filtered Search Engines provided by the StopDog Search Engine provides kid safe Internet Access.
Submit Corner - Tools - Automated Submission Engine
Submit Corner - Search Engine Optimization Guides, Tools, Positioning and Placement Strategies

Add your website to our Directory
Free Search Engine Submission, Submit to 20 Popular Search Engines - Add Me.com
http://www.vxbox.com/registration.php
http://www.vandema.com/Submit1.htm
http://www.webreflect.com/
Select Web Site Submission - Free Search Engine Submission Service
Free Search Engine Ranker: Rank your site position free, add-url engines submission promotion packages!
https://www.worldsubmit.com/
1 2 3 Submit PRO
☼ MamboAwards.com - The favourite Website-Award for best Mambo Websites and Templates - Home
Free Meta Tag Generator: Increase Website Search Engine Position, Tags Secrets!

Few notes:

- The keywords you submit must exist on your website
- The keywords are not overlapping, not to use words without meaning, the best English is not marked.

Monday, September 14, 2009

Why CPA Should Replace PPC Programs - Cost Benefits to Advertisers

PPCs do benefit the medium, in this case search engines and web sites. They put advertisers where the eyeballs are; advertisers get clicks, and pay for clicks. As an advertiser, the more clicks you get, the more you pay. But search engines and publisher web sites do not care with PPC if you make a single sale (that is your business). With pay per action, your health is their health, and you discourage automated websites that do nothing except serve as glorified doorways.

And no longer will Yahoo threaten small websites with small SEO budgets by way of their infamous "pay for inclusion/pay per click" packages. Now small web sites can competitively get the same key word and advert positioning as big businesses. With CPAs, advertisers will be able to get unparalleled exposure at a fraction of the cost. This will also reduce business websites' overall dependence on SERPs.

Increased email marketing is a feature for which the businesses that focus on pay per action will have to prepare. In order to generate leads, their referrer sites pre-sell visitors, and their services.

So how will all this benefit the search engines, or the publisher web sites?

Higher Prices

The laborer is worthy of his/her wages. If the search engines and the web sites are going to do more work, then they should be richly rewarded. Rental fees for each lead generated on a quarterly or a yearly basis may be required. If the action required is a sale, then a percentage of the sale instead of a fixed price could be standard.

The publisher web sites will have to actually provide some content; I have seen some sites that just have links and ads by Google.

PPCs are successful, but there must be a better way. CPAs enable effective advertising with less policing, and maybe, more money all around.

Why CPA Should Replace PPC Programs - Who Cares?

So who cares about the advertisers? After all, contextual ads are the rage, and everybody is happy. The advertisers are "where the eyeballs are;" how dare they complain! The search engines get people to see the ads in an unobtrusive manner, real people do click on them, and the site owners make sales. The advertisers shouldn't be concerned with a few scam clicks. Who is on the advertisers' side?

The Search Engines

The search engines get paid per click, and they are the medium; do they really care? It seems Eric Schmidt does not care. Google keeps the way it polices for click fraud highly secret -- so secret that I wonder whether it polices at all. Lack of transparency makes advertisers view PPC programs with suspicion.

The search engines are making an effort (their credibility is at stake) but it seems like this is the part two of search engines versus web site owners. Like part one, in which the black hats keep Google dancing, the search engines may find that they are one step behind click fraudsters (let's call them "flicker" specialists). The search engines also run the risk of turning into policing and monitoring agencies, instead of just being in the business of providing relevant SERPs. The motivation exists for them to reduce click fraud, however, so that they do not lose their advertisers.

The Web Site Owners

That's you and me! Do we care about the advertisers? Actually we do -- under certain circumstances. It is only when you are an affiliate, or selling a package for which you get paid only if the other site gets paid, that you consider pre-selling your product. When you get paid per click, the more clicks the better. Your business is that you get paid.

It is when we have to work for our money that we care about the site on the other end of the click through. In that case, you're trying to get traffic to your site not because of the ads by Google on your site; it is actually because you want traffic on your site. Only web site spammers build sites just so that the one in ten user can click on an ad (and they certainly do not care about "flickers").

How CPAs Work

A cost per action ad means that the referrer site only gets paid when an action is performed (I hear the howls already). An action can either mean an actual sale or a lead generated (such as an opt in form filled out). It is also called pay per performance. It eliminates click fraud, as well as another more insidious feature of PPCs.

Why CPA Should Replace PPC Programs - A Numbers Game

Advertisers were faced with prices, which when compared with offline prices, are hideously cheap. A 15 second slot for adverts during the Super Bowl would cost millions of dollars; likewise a full page ad in the Economist or Sports Illustrated would cost lots of money. But even Yahoo's murderous Sitematch program is just a few hundred dollars for the inclusion package, and then a fee between 40 cents to one dollar per click. With the wide appeal of the Internet, online advertising is big business. Millions of users click on links daily, and if the numbers work (which they do), at least ten percent of browsers click on PPC or CPA links on a daily basis.

The Billion Dollar Scams

In the first quarter of this year alone, PricewaterhouseCoopers (PWC) reported that the
revenue from online ads came to a record $4 billion. This is from one quarter alone; the last quarter of 2005 saw revenue of $3.5 billion. We are talking about an average of $12 billion from online advertising alone, and you can be sure that it will grow. Search engines and their networks, large doorway websites and email providers generate most of this revenue.

The size of the market and the difficulty of monitoring and policing the net (perhaps Tom Clancy's Netforce should become a reality) make click fraud a huge reality. Outsell reports that 14.7 percent of all clicks are fraudulent (this was out of 470
web sites surveyed). That gives us a lot of crooked millionaires.

They report that click fraud is worth at least $800 million. This is just the amount that has been discovered to be fraudulent (the
money had already being paid out). If my own experience of corruption is valid, for every dollar reported stolen, at least six escaped "sight unseen." This is a large and scary picture that I am painting, but the scariest part is that it could be true. Imagine it: you have a website, a small goofy one; you get a few hits a day, a few click throughs, not much. You wonder what a hundred click throughs a day could do for you and your family. Maybe you let it go, and maybe you do not.

The Backlash

The numbers are beginning to count for advertisers, as they are beginning to cut back on PPC programs. According to Outsell, advertisers have moved $500 million of their money out of PPC programs. Some advertisers have pulled out of the PPC game altogether. The only reason they would do this is if the results do not justify the
expenses. Simply put, PPC does not work any more.

Why CPA Should Replace PPC Programs-The Success of Pay Per Click

Pay per click has been much more successful for online advertising than the methods that came before it. But it is not without its problems. Keep reading to find out what is going to replace it, and why.

PPC (pay per click) has changed the way advertising is done on the net; I dare say, it has changed the Internet itself. It has changed how websites view themselves and the way they view traffic to their sites. It used to be that would-be online entrepreneurs would just build sites and get web surfers to view them, then make money by selling services or products.

Now, with the advent of pay per click programs, every web publisher views his or her site as an opportunity to become a six figure earner. The search engines see it as their opportunity to make billions, everybody is making money, and everybody is happy. So how can I dare to suggest that PPC should go away and be replace by CPA (cost per action)?

The Success of Pay Per Click

Pay per click is the kind of package that Google offers via its AdSense program, and Yahoo offers through its Sitematch program. It simply means that the advertiser pays a particular amount of money every time his or her link is clicked on. Most PPC programs are based on context, which means that if a web site registers to be part of the search engine's PPC program, the search engine's crawler scans each page of the website and assigns relevant adverts (using simple text links), all in a very unobtrusive manner. Once a user visiting a web site in the program clicks on one of the links, the automated system calculates how much is due to the website owner, how much is due to the search engine, and how much the advertiser is going to pay.Other

programs are based on the SERPs; the position of an advertiser's ad is based on how high he bids for particular keywords in comparison to others bidding for the same words. These ads may then be listed as sponsored links in particular key word searches. Some search engines, such as Google, place the link for the ad with the most click throughs on top of their sponsored ad listings, in an effort to still offer the most relevant listings to search queries.

The contextual pay per click program may be the single most revolutionary thing to have happened on the Internet, and one of the most wildly successful. This is because it keeps online advertisements unobtrusive to the web surfer. And the browsing audience, like every other audience, despises advertising. Think about the general hatred with which pop-ups and spam emails are viewed. Searchers derive pleasure from finally having control over what they view and what they don't; this level of control has never been available on any other media before the Internet. AdSense solved millions of head scratching advertisers' problems: finally there was a way of advertising on the net that worked for more than six months! PPC programs were wildly successful, perhaps too successful.