Over the past year, Google punishment for the link sale heavier and heavier, much hated posture. Recent often heard that people complain about SEO in the industry because of the sale of links, the site's ranking disappear.
With PR and links as the cornerstone of Google's ranking algorithm is carried, we can say that this is Google itself open Pandora's box. As long as the external links is an important factor in SEO, someone trading links, just doing more and more concealed.
A few days ago, a famous link saler called TLA Just provider inLinks services, a new type of link to the sale of services, it is characterized by trading links are added to the blog in the body. TLA has provided links for some year , mainly a blog link. But there has been a link to buy through the TLA are in the blog sidebar location, such as links and the text easier to distinguish.
Even if the sidebar links is not expensive as paid links, their effectiveness is not as the body of the link. Search engine is easy to know the side bar, navigation bar, web links at the bottom of the export of such places is often advertising, exchange links, paid links, etc. Therefore, the voting power is inferior to body of the page link.
inLinks tried to solve this problem, the sale of links to the text in the blog posts, and other non-paid links to be no different. This is probablymake Google increase the difficulty to identification the paid links, no wonder Matt Cutts once said that under the U.S. advertising laws, paid links should be classified as advertising, but ads must be clearly marked as advertising. Do not like this distinction between ordinary link and paid link may violate advertising laws.
This is somewhat an exaggeration. Matt Cutts is estimated to identify the organization to find a way to do such links.
As Before said, almost impossible to accurately identify paid links. On the other hand, the search engine intelligence can not be overlooked, link trading and how the results of Google's game is hard to say.
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